SEM Specialist (m/f)

Are you a dog crazy SEO/SEM person? As SEM Specialist at PBG you will help our growing portfolio of brands achieve higher PPC sales, better ranking SEO, at lower costs - while having fun doing so!
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We are looking for an SEO/SEM specialist to manage all search engine optimization and marketing activities for our growing group of sustainable pet care brands.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google (PPC) in order to maximize ROI. Your ultimate goal will be to ensure our brands online marketing efforts have the highest possible return on investment (ROI)

The role is ideal for someone with 3-4 years proven experience for SEO/SEM Marketing. 


  • Launch and optimize various PPC campaigns for our websites
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the tech team to ensure SEO best practices are properly implemented on newly developed code
  • Work with central- and local marketing teams to drive SEO in content creation and content programming
  • Optimize website content, landing pages and paid search copy for the groups websites
  • Review technical SEO issues and recommend fixes
  • Collect data and report on traffic, rankings and other SEO aspects
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends


  • 3-5 years experience of SEO/SEM or PPC marketing
  • Great knowledge of SEO
  • E-Commerce experience. DTC E-Commerce experience is a plus
  • A deep understanding of Google Analytics, GTM and Google search console 
  • Experience of producing grammatically correct, engaging and converting copy within the headline and description character limits
  • Analytical and great understanding of key metrics like ROAS, ROI, CAC, CPC and CPM
  • Sound knowledge of prevailing procedures and techniques in e-commerce
  • Demonstrable track record of devising sales-enhancing strategies
  • Experience of SEMrush and/or similar tools or platforms
  • Analytical mindset with numerical aptitude. 
  • A collaborative mindset with the ambition to evolve a team and share insights and learnings.
  • Plus if experience with programmatic advertising
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Great excel skills
  • Strong communication and skills
  • Strong organizational and leadership skill
  • Fluency in Swedish and excellent level of English is a must. German language skills is a plus
  • BSc/BA in Marketing, Business or related field


  • Competitive salary
  • Employee Options Program
  • Pension program
  • 25 days paid vacation
  • Flexible working hours
  • Company sponsored gym allowance
  • Free fruit, soft drinks and coffee
  • Fresh office in the middle of Stockholm
  • Monthly team happenings
  • Allowed to bring your dog to work (we love dogs)
  • Free dog food (of course!)
We usually respond within a day

Or, know someone who would be a perfect fit? Let them know!

People you might work with


Holländargatan 22
113 59 Stockholm Directions View page

Join our pawlicious team

What you get here that you will not (to the same extent) get elsewhere:

  • Responsibility

    We're just as strong as our output. We need each and everyone to deliver at their very best. This starts with empowering our talent.

  • Personal development

    We guarantee you will strengthen your skills, while also learn new ones. And you will have fun while doing so!

  • Fast moving environment

    Backed by venture capital we're moving fast on our quest to create better life for pets

  • A great workplace

    A fresh office in the middle of the city, free fruit, gym allowance, pensions and employee options program are just some of the perks we offer.

Workplace & Culture

We offer a high-speed, friendly and energetic work place. We believe in people and give a lot of responsibility to the team. The best with working at PBG? Bring your own dog or cuddle with one of those that are at the office.


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