Sales Manager - North Sweden (m/f)

Are you our new sales rockstar? An amazing opportunity to bring Buddy's premium range of all-natural sustainable pet food to Swedish consumers. Join the pet food revolution at a well-funded startup.
Scroll to content

Buddy's retailer network is growing quickly. As such we're looking for a hungry and self-going Sales Manager for North Sweden to expand our B2B customer base. Your responsibilities will include finding new potential pet retailers, build long-term prosperous relationships with them, and drive positive brand awareness of Buddy. 

To be successful in this role you should have proven experience from retail sales with strong results, able to deliver under pressure, and combine excellent communication skills with a strategic mindset. You will report directly to our COO.

You will spend most of the time in the field with some days per month at PBG HQs in Stockholm. 

Previous experience from the pet food/care or FMCG is a must. Pet retail experience is a plus.



  • Own and hit/exceed sales targets. Negotiate contracts and close agreements to maximize profits
  • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
  • Actively seek out to new retailers and distributors through cold calling, networking, meetings, fairs and event representation, and social media
  • Prepare and effectively communicate the value proposition through proposals and presentation
  • Develop and execute strategic plan to achieve sales targets 
  • Present sales, revenue and expense reports, and realistic forecasts to the management team
  • Serve as the lead point of contact for customer account management matters
  • Evaluate retailers, distributors and individual performance
  • Ensure the availability of stock for sales, events and fairs
  • Address potential problems and suggest prompt solutions
  • Analyze regional market trends and discover new opportunities for growth


  • Proven work experience as a Sales Manager, Account- or Key Account Manager with strong results. 
  • Previous experience from the pet food/care or FMCG is a must. Pet retail experience is a plus.
  • Ability to communicate, present and influence all levels of the organization, including executive and C-level
  • Proven ability to drive the sales process from plan to close
  • Proven ability to articulate the distinct aspects of products and services - being able to position products against competitors
  • Strong business sense and industry expertise
  • Understanding of brick-and mortar store operations
  • Familiarity with CRM software
  • Ability to measure and analyze key performance indicators (ROI and KPIs)
  • Excellent listening, negotiation and presentation skills
  • Availability to travel as needed
  • Drivings license and a car
  • BA/BS degree or equivalent (a proven career within sales is most important)
  • Love dogs
  • Excellent written and verbal communications skills in SWE and ENG. Other languages are a plus


  • Bonus
  • Employee options program
  • Pensions
  • 25 days paid vacation 
  • Gym allowance
  • Free fruit, soft drinks and coffee
  • Fresh office in the middle of Stockholm
  • Monthly team happenings
  • Allowed to bring your dog to work (we love dogs)
  • Free dog food (of course!)

Additional information

  • Remote status

    Flexible remote

We usually respond within a day

Or, know someone who would be a perfect fit? Let them know!

People you might work with


Holländargatan 22
113 59 Stockholm Directions View page

Join our pawlicious team

What you get here that you will not (to the same extent) get elsewhere:

  • Responsibility

    We're just as strong as our output. We need each and everyone to deliver at their very best. This starts with empowering our talent.

  • Personal development

    We guarantee you will strengthen your skills, while also learn new ones. And you will have fun while doing so!

  • Fast moving environment

    Backed by venture capital we're moving fast on our quest to create better life for pets

  • A great workplace

    A fresh office in the middle of the city, free fruit, gym allowance, pensions and employee options program are just some of the perks we offer.

Workplace & Culture

We offer a high-speed, friendly and energetic work place. We believe in people and give a lot of responsibility to the team. The best with working at PBG? Bring your own dog or cuddle with one of those that are at the office.


Applicant tracking system by Teamtailor